- Oversee day-to-day operations and manage client relations, providing solutions to help businesses communicate their brand identity through visual storytelling.  

- Lead a team that drives brand storytelling through creative signage, working closely with clients to develop visual narratives that enhance their market presence.  

- Collaborate with internal teams to create marketing materials and ensure a consistent brand voice across all client touch points.

- Created and directed Samsung Latin America’s influencer program across 12 markets, leveraging tools like Klear and UpFluence to scout, negotiate, and manage influencers.  

- Developed and executed influencer campaigns designed to tell authentic brand stories, crafting content calendars, and ensuring alignment with marketing objectives.  

- Worked closely with influencers to uncover the human elements of brand stories, creating emotional connections with target audiences and expanding brand reach.  

- Produced regular reports detailing the effectiveness of each campaign, ensuring that the content resonated and sparked engagement.

- Led influencer initiatives for Samsung Latin America, working across 12 markets in the Caribbean and Latin America.  

- Managed influencer partnerships that highlighted the transformative aspects of Samsung products through authentic, personal storytelling.

- Developed creative content calendars and collaborated with influencers to produce narratives that emphasized innovation and brand impact. 

Investigative coverage of two Slovakian children abducted by their father.

When asked to turn away two English speaking journalists, Verónica listened and worked with them to process, translate and present their investigation to the Panamanian public. She led the production team, took charge of the pre and post production, assisted with the live coverage, translated all assets and interviewed the mother of the children for national television.

With her team, she ultimately won the National Award for Best TV Investigation.

See the story here.

The team at TVN Media Digital conducted a minute-by-minute coverage of the VII Summit of the Americas which was witness to the first handshake between Barack Obama and Raúl Castro, constituting the first in-person interaction between American and Cuban presidents in over four decades.

The coverage included on-site reporting, live Twitter updates and full reporting for the TVN Media website.

The work garnered the Digital team a honorary mention at the SIP Awards.

See full winners list here.

Complete list of winners here.

University special mention here.